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Communication

IRIS Special - New Forms of Commercial Communications in a Converged Audiovisual Sector

IRIS Special - New Forms of Commercial Communications in a Converged Audiovisual Sector (2015)

European Audiovisual Observatory

ISBN 978-92-871-8044-5
Type of document : Book
Format : Paper
Size : A4
Language : English
Number of pages : 92

Other available languages
> French > German

Price : 5,00 € / $5.00

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IRIS Special - New Forms of Commercial Communications in a Converged Audiovisual Sector

IRIS Special - New Forms of Commercial Communications in a Converged Audiovisual Sector

Who’s afraid of the big bad data? The face of advertising has changed forever. “Commercial communications” (as they are now known) now exist in an increasingly converged media universe. As a result, the lines between real content and advertising are increasingly unclear. Furthermore, “big data” giving precise details about our needs and behaviour as consumers is stored and exchanged as currency so that advertisers can target us ever more precisely with their message This IRIS Special publication focuses on "New forms of commercial communications in a converged audiovisual sector".
A must read new report on taming the big bad data wolf…

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Who’s afraid of the big bad data? The face of advertising has changed forever. “Commercial communications” (as they are now known) now exist in an increasingly converged media universe. As a result, the lines between real content and advertising are increasingly unclear. Furthermore, “big data” giving precise details about our needs and behaviour as consumers is stored and exchanged as currency so that advertisers can target us ever more precisely with their message This IRIS Special publication focuses on "New forms of commercial communications in a converged audiovisual sector".
A must read new report on taming the big bad data wolf…

New forms of audiovisual commercial communications in a converged audiovisual sector
I. New forms of advertising in a converged audiovisual sector
II. The current European legal framework – the sets of rules on commercial communication in a converged world
III. Challenges brought by emerging forms of commercial communications
IV. Is the current legal framework ready for the converged advertising market?
V. Summary
Emerging Advertising Techniques and New Funding Models for TV Broadcasters
I. Commercial communications
II. Conclusion
The European Online Advertising Market
I. Overview of the European online advertising landscape – main financial figures and ecosystem
II. The main objectives and trends of online display advertising
III. Outlook
The Current European Legal Framework
I. Introduction
II. The legal framework of the European Union relevant for commercial communication
III. Concluding remarks
Challenges Brought by Emerging Forms of Commercial Communication: Editorial Responsibility and Control
I. Commercial Communications and Television: why does it matter?
II. Not the first time this issue has been discussed: the EC Interpretative Communication on New Forms of Advertising
III. Comparison then and now
IV. Innovation in TV advertising (and related areas)
V. What might come next?
VI. Editorial responsibility: technology now poses a profound and unprecedented challenge to the foundation of our regulatory system
VII. Interpretative communications of AVMS only a partial fix
VIII. Principles identified by the ACT
IX. But how to do it?
Data Protection for Convergent Media
I. The short path from “media museum” to the networked multimedia world
II. Data protection concerns everyone
III. The underestimated problem of “big data”
IV. Possible solutions
New Forms of Commercial Communications and Data Protection Law
I. New forms of commercial communications
II. The right to privacy and the right to the protection of personal data
III. Data protection law and new forms of commercial communications in a converged audiovisual sector
IV. Proposals for a Data Protection Regulation
V. Conclusion
A Future Policy Framework for Convergence: New Wine into New Bottles
I. Introduction
II. What should a future policy framework look like?
III. Conclusion: new wine deserves new bottles
Convergence and Divergence: How Self-Regulation and Statutory Regimes Interact in the UK
I. The regulatory landscape in the UK
II. Common standards across media
III. Changing media, enduring standards
IV. The interaction of self-regulation and statutory measures
V. Conclusion

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