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IRIS Special - Legal aspects of Video on Demand (2008)
Key questions addressed by this IRIS Special:1. What rights does a VoD provider need? 2. Are contractual standards already in place?3. What role is played by exploitation windows? 4. What rules determine the relations between different competitors?5. What experiences from the music industry are useful?6. How are VoD customers protected?7. What are the consequences of the newly created dual role of consumer/producer?The aim of this IRIS Special is to examine in detail the main legal issues related to VoD services. Particular attention is paid to questions linked to copyright law, competition law and consumer protection. The study of contractual arrangements chosen by the VoD industry, particularly in France, the United Kingdom and Germany, describes various legal approaches and gives this IRIS Special a high degree of practical relevance.
The Legal Bonds between Business Partners, Competitors and Users
Report on the joint workshop of the EAO, EMR and IViR, Berlin, 15 June 2007
Parameters for Business Models
4.1. Rental
4.2. Purchase
4.3. VoD free of charge (also called FoD - "free on demand")
YouTube and User Generated Content Platform - New Kids on the Block ?
1.1. The Service
1.2. The Company
3.1. Introduction: the US Perspective
3.2. U.S. Online Service Providers' Safe Harbors
3.3. Example of Infringement Complaints: In re Viacom
3.4. The E-Commerce Directive
3.5. Use of Acoustic Fingerprints and "Claim your Content" Filtering System
Copyright Clearance and the Role of Copyright Societies
2.1 German Film Production (Cinema)
2.2 German Film Production (TV-Stations' own or commissioned productions)
2.3 US Film Production
2.4 IFTA-provision on music right
Licences and Media Windows
2.1. Video on Demand as a Type of Use?
2.2. New Type of Use?
2.3. Relevant Exploitation Rights for Video on Demand
3.1. Media Windows in Media Regulation
3.2. Media Windows in Distribution or other Exploitation Agreements
4.1. Traditional "Territorial Pricing"
4.2. Effect: Price Discrimination
4.3. Principle of European-wide Exhaustion
4.4. Territorial Price Differences in Digital Distribution: European Commission Statement of Objections regarding iTunes
The Music Industry's Experien
2.1. The Advent of the Internet
2.2. Moving Towards a "Licensing Business"
3.1. Size May Matter
3.2. Existing Initiatives in Europe
3.3. A European Approach?
Transferability of the Music Industry's Experience to the Film Sector
2.1. "Patchwork" Financing Dilutes the Control of Rights
2.2. Costs of Releasing a Film Vary Widely from One Country to Another
2.3. Timing and Territorial Scope of Release
4.1. The Cooperative Model - Three Roles in One
4.2. Licensing VoD Rights for a Limited Period of Time
4.3. Volume Matters, But Will It Suffice to Get Better Revenue Sharing Terms?
4.4. The Concept of Exclusivity - Will It Work Now or Later?
The Changing Role of the User in the "Television without Frontiers" Directive
2.1 From "Eyeball" to Consumer
2.2 From Consumer to Prosumer
3.1 Scope
3.2 Image of the User
3.3 Character of Intervention
3.4 Conclusion
The Position of Public Service Broadcasters
(1) One-stop-shop principle for rights administered by collecting societies
(2) Incidental reproduction
(3) Good governance of collecting societies
(4) On-line delivery of broadcasts (streaming/simulcasting/on-demand)
(5) Simultaneous retransmission of broadcasts over any "new media" platforms
(6) Rights in broadcasters' own archive programmes
(7) WIPO Broadcasters' Treaty
(8) Digital Rights Management
Current Issues under French Law