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Catalog

Newsletter

IRIS Spécial - La vidéo à la demande et la promotion des oeuvres européennes (2014)

  • Online only
European Audiovisual Observatory
978-92-871-7804-6
Type of document :
Book
Format :
Paper
Language :
French
Size :
A4
Number of pages :
112
98.50 € / 98.50 $US
Title out of print. Would you like to be notified should this title be reprinted ?

Plus que jamais, les films et les programmes de télévision européens se battent pour capter des parts de marché face à l'assaut de contenus à succès originaires, notamment, des Etats-Unis. La progression du marché du contenu à la demande signifie qu'il existe désormais, potentiellement, un nouveau canal pour la promotion des œuvres européennes par l'intermédiaire des différents services à la demande. Mais comment l'Europe a-t-elle intégré ces services à la demande et leur potentiel dans sa législation ? L'Observatoire européen de l'audiovisuel vient de publier un nouveau rapport détaillé IRIS Spécial qui pose précisément cette question.

 

Le premier chapitre, intitulé "Les obligations de promotion imposées aux services de médias audiovisuels à la demande dans des pays sélectionnés", se concentre sur les différentes mesures juridiques, telles que contributions financières obligatoires des fournisseurs de services, quotas selon la nationalité ou la langue, ou exigences de mise en valeur en termes de disposition et de présentation du contenu, qui visent à promouvoir les œuvres à la demande dans 5 pays (Italie, Slovaquie, France, Pays-Bas et Belgique). Ces différentes approches nationales semblent différer les unes des autres de manière significative.

 

Le chapitre suivant - Analyse critique des principales hypothèses qui sous-tendent la promotion des œuvres européennes dans les services à la demande - jette un regard critique sur les mesures juridiques actuelles visant à stimuler les œuvres européennes par l'intermédiaire des services à la demande. Ce chapitre propose une analyse approfondie des comportements des consommateurs en s'appuyant sur l'exemple des Pays-Bas. Dans ce contexte, les règles du jeu peuvent ne pas être équitables du fait de distributeurs de VoD non-européens, par exemple Netflix et Google, qui implantent leur siège dans des pays tels que le Luxembourg, le Royaume-Uni, la République tchèque et la Suède. Le rapport souligne la possible distorsion de la concurrence causée par « la présence de concurrents étrangers moins régulés » sur le marché européen de la VoD.

 

Le dernier chapitre est un résumé utile de l'Atelier sur la promotion des œuvres européennes dans les services de médias audiovisuels organisé par l'Observatoire au printemps dernier à Amsterdam. Cet atelier, qui constitue la base de ce rapport, a réuni les organisations partenaires de l'Observatoire ainsi qu'une douzaine d'experts juridiques et de l'industrie reconnus dans le domaine de la VoD.