Cultural Routes management: from theory to practice (2015)
In 1987, the Santiago de Compostela Declaration laid the foundations for the first Council of Europe Cultural Route, highlighting the importance of our rich, colourful and diverse European identities. Today, the Council of Europe Enlarged Partial Agreement (EPA) on Cultural Routes oversees 29 routes connecting culture and heritage across Europe.
Cultural Routes are powerful tools for promoting and preserving these shared and diverse cultural identities. They are a model for grass-roots cultural co-operation, providing important lessons about identity and citizenship through a participative experience of culture. From the European Route of Megalithic Culture with its monuments built as long as 6 000 years ago, to the ATRIUM route of Architecture of Totalitarian Regimes, the routes contain elements of our past which help us to understand the present and to approach the future with confidence.
The Cultural Routes also stimulate thematic cultural tourism in lesserknown parts of the continent, helping to develop economic and social stability in Europe.
This first ever step-by-step guide to the design and management of Council of Europe Cultural Routes will be an essential reference for route managers, project developers, students and researchers in cultural tourism and related subjects. It addresses aspects ranging from the Council of Europe’s conventions to co-creation, fund-raising and governance, and it explores a Cultural Route model that has evolved into an exemplary system for sustainable, transnational co-operation and that has proved to be a successful road map for socio-economic development, cultural heritage promotion and intergenerational communication.
The Council of Europe EPA on Cultural Routes is the result of our successful co-operation with the Luxembourg Ministry of Culture and the European Union. Increasingly, other organisations, such as the United Nations World Tourism Organization, are joining this project.
This handbook was funded by the third European Commission/Council of Europe Joint Programme on Cultural Routes.
PART I – CONTEXT
1.1. The evolution of the Council of Europe Cultural Routes programme
1.2. Aims and philosophy of the Council of Europe Cultural Routes
1.3. Defining the Cultural Routes of the Council of Europe
1.4. The cultural context: fundamental resolutions and conventions at the European and international level
PART II – CULTURAL ROUTES – FROM IDEA TO PROJECT
2.1. How to create a Cultural Route: project phases and criteria
2.2. The heritage of Cultural Routes: between landscapes, traditions and identity
Eleonora Berti, Alessia Mariotti
2.3. The scientific dimension of Cultural Routes: scientific boards and networks of knowledge
2.4. Tourism and Cultural Routes: clusters, cultural districts and tourism systems
2.5. Tourism, community and socio‑cultural sustainability in Cultural Routes
2.6. Communicating a path: marketing and branding of Cultural Routes
2.7. Project application, assessment, evaluation and certification
2.8. Cultural Routes evaluation
PART III – TOOLS FOR THE GOVERNANCE OF CULTURAL ROUTES
3.1. Council of Europe Cultural Routes networks governance and sustainable development
3.2. New tourists and new tourism strategies for Cultural Routes
3.3. Fundraising for the Cultural Routes of the Council of Europe
3.4. Guidelines for Cultural Routes management plans
Eleonora Berti, Alessia Mariotti