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1
Catalog
IRIS Spécial 2020-1 - Pluralisme des médias et enjeux de la concurrence (2020)
Le présent IRIS complète la publication de 2016 en analysant la relation entre la garantie du pluralisme des médias et d’une concurrence réelle à l'ère de la numérisation et de la mondialisation, au regard des phénomènes nouveaux affectant la diversité dans l'économie des plateformes numériques.
1. Introduction
2. Définition du pluralisme des médias
7. Conclusions
Illustrations
Illustration 1. Part des dépenses en publicité numérique par mécanisme de transaction en Europe
Illustration 2. Dépenses en publicité numérique par mécanisme de transaction - Dépenses de marketing dans le monde en 2019
Illustration 3. Interface et infrastructure
Illustration 4. Chaînes d’approvisionnement programmatiques
2. Définition du pluralisme des médias
2.1. Les dimensions de la concentration en période de mutation numérique
2.2. Une approche fondée sur le droit de la concurrence : critère quantitatif et pouvoir de marché
2.3. Une approche fondée sur les droits fondamentaux : critère qualitatif et utilité publique
3. Le pluralisme des médias sous l’angle économique : médias algorithmiques – nouvelles réflexions pour la pluralité des médias
3.1. Introduction : l’élargissement des débats autour du pluralisme des médias
3.2. Informatique : de la médiation à la production d’effets de médias
3.3. Médiatisation, datafication, algorithmisation
3.3.1. Médiatisation
3.3.2. Datafication
3.3.3. Algorithmisation
3.4. De l’interface à l’infrastructure : les différentes strates du pluralisme des médias
3.5. Le pluralisme dans les médias algorithmiques – enseignements à tirer de la publicité numérique
3.6. Conséquences pour les décideurs politiques et les chercheurs
4. Le pluralisme des médias du point de vue juridique
4.1. Le droit régissant la concentration et la fusion des médias au niveau européen et national
4.2. Possibilités de promouvoir le pluralisme des médias dans le cadre du droit de l’UE en matière d’aides de l’État
4.3. Normes de référence pour la promotion ou la préservation de la diversité dans le droit actuellement et prochainement en vigueur au niveau de l’UE 4.3.1. Code des communications électroniques européen
4.3.2. Directive sur les services de médias audiovisuels
4.3.3. Règlement Platform to Business (P2B)
4.3.4. Directive sur le droit d’auteur et les droits voisins dans le marché unique numérique
4.3.5. Régulation des opérations de traitement des données
5. Rapports nationaux
5.1 BE - Belgique
5.1.1. Introduction
5.1.2. Mécanismes de contrôle prévus par la législation nationale sur la concentration (des médias)
5.1.3 Décisions (récentes) des autorités nationales de la concurrence et antitrust concernant les fournisseurs de médias ou les intermédiaires/plateformes
5.1.4 Relations entre les médias publics et privés/commerciaux
5.1.5 Transposition des dispositions de l’UE relatives au pluralisme
5.1.6 Mécanismes de financement permettant d’assurer la diversité des médias
5.2. DE - Allemagne
5.2.1. Introduction
5.2.2. Mécanismes de contrôle prévus par la législation nationale sur la concentration (des médias)
5.2.3. Décisions (récentes) des autorités nationales de la concurrence et antitrust concernant les fournisseurs de médias ou les intermédiaires/plateformes
5.2.4. Relations entre les médias publics et privés/commerciaux
5.2.5. Transposition des dispositions de l’UE relatives au pluralisme
5.2.6. Mécanismes de financement permettant d’assurer la diversité des médias
5.2.7. Autres développements concernant le pluralisme des médias au niveau national
5.3. GB - Royaume-Uni
5.3.1. Introduction
5.3.2. Mécanismes de contrôle prévus par la législation nationale sur la concentration (des médias)
5.3.3. Décisions (récentes) des autorités nationales de la concurrence et antitrust concernant les fournisseurs de médias ou les intermédiaires/plateformes
5.3.4. Relation entre les services publics et les médias privés/commerciaux
5.3.5. Transposition des dispositions de l’UE relatives au pluralisme
5.3.6. Mécanismes de financement permettant d’assurer la diversité des médias
5.3.7. Autres développements concernant le pluralisme des médias au niveau national
5.4. IT - Italie
5.4.1. Introduction
5.4.2. Mécanismes de contrôle prévus par la législation nationale sur la concentration (des médias)
5.4.3. Décisions (récentes) des autorités nationales de la concurrence et antitrust concernant les fournisseurs de médias ou les intermédiaires/plateformes
5.4.4. Relations entre les médias publics et privés/commerciaux
5.4.5. Transposition des dispositions de l’UE relatives au pluralisme
5.4.6. Mécanismes de financement permettant d’assurer la diversité des médias
5.4.7. Autres développements concernant le pluralisme des médias au niveau national
5.5. LV – Lettonie
5.5.1. Introduction
5.5.2. Mécanismes de contrôle prévus par la législation nationale sur la concentration (des médias)
5.5.3. Décisions (récentes) des autorités nationales de la concurrence et antitrust concernant les fournisseurs de médias ou les intermédiaires/plateformes
5.5.4. Relations entre les médias publics et privés/commerciaux
5.5.5. Transposition des dispositions de l’UE relatives au pluralisme
5.5.6. Mécanismes de financement permettant d’assurer la diversité des médias
5.5.7. Autres développements concernant le pluralisme des médias au niveau national
5.6. PL – Pologne
5.6.1. Introduction
5.6.2. Mécanismes de contrôle prévus par la législation nationale sur la concentration (des médias)
5.6.3. Décisions (récentes) des autorités nationales de la concurrence et antitrust concernant les fournisseurs de médias ou les intermédiaires/plateformes
5.6.4. Relations entre les médias publics et privés/commerciaux
5.6.5. Transposition des dispositions de l’UE relatives au pluralisme
5.6.6. Mécanismes de financement permettant d’assurer la diversité des médias
5.6.7. Autres développements concernant le pluralisme des médias au niveau national
5.7. SE – Suède
5.7.1. Introduction
5.7.2. Mécanismes de contrôle prévus par la législation nationale sur la concentration (des médias)
5.7.3. Décisions (récentes) des autorités nationales de la concurrence et antitrust concernant les fournisseurs de médias ou les intermédiaires/plateformes
5.7.4. Relations entre les médias publics et privés/commerciaux
5.7.5. Transposition des dispositions de l’UE relatives au pluralisme
5.7.6. Mécanismes de financement permettant d’assurer la diversité des médias
5.7.7. Autres développements concernant le pluralisme des médias au niveau national
5.8. SI – Slovénie
5.8.1. Introduction
5.8.2. Mécanismes de contrôle prévus par la législation nationale sur la concentration (des médias)
5.8.3. Décisions (récentes) des autorités nationales de la concurrence et antitrust concernant les fournisseurs de médias ou les intermédiaires/plateformes
5.8.4. Relations entre les médias publics et privés/commerciaux
5.8.5. Transposition des dispositions de l’UE relatives au pluralisme
5.8.6. Mécanismes de financement permettant d’assurer la diversité des médias
5.8.7. Autres développements concernant le pluralisme des médias au niveau national
6. Analyse comparative7. Conclusions
Illustrations
Illustration 1. Part des dépenses en publicité numérique par mécanisme de transaction en Europe
Illustration 2. Dépenses en publicité numérique par mécanisme de transaction - Dépenses de marketing dans le monde en 2019
Illustration 3. Interface et infrastructure
Illustration 4. Chaînes d’approvisionnement programmatiques
Le présent IRIS complète la publication de 2016 en analysant la relation entre la garantie du pluralisme des médias et d’une concurrence réelle à l'ère de la numérisation et de la mondialisation, au regard des phénomènes nouveaux affectant la diversité dans l'économie des plateformes numériques.
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