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La vidéo à la demande en Europe - Second recensement des services de VoD - Janvier 2008 (2008)

  • Online only
European Audiovisual Observatory
Format : Paper Papier Papier
978-92-871-6433-9
Type of document :
Book
Format :
Paper
Language :
French
Size :
A4
Number of pages :
39
Observatoire européen de l’audiovisuel
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La Direction du développement des médias (DDM) et l'Observatoire européen de l'audiovisuel ont souhaité disposer d'une analyse des offres de programmes et des marchés de la VoD en Europe.Une première étude portant sur le paysage de la VoD en Europe a été réalisée en 2006 par le cabinet NPA Conseil et publiée en début d´année 2007 par la Direction du développement des médias (DDM) et l'Observatoire européen de l'audiovisuel. Le document présent s´attache à dresser un portrait général du paysage européen de la VoD actualisé à la fin 2007. Pour ce faire, un recensement des services de VoD européens a été réalisé et est présenté sous forme de tableau synthétique. Les changements structurants afférents aux réseaux de distribution, typologie d´acteurs, offres éditoriales et modèles économiques, observés en 2007, ont été analysés dans une partie dédiée.Enfin, il est important de noter que le champ des services pris en compte dans ce recensement est plus large que celui de l´année passée : le travail entrepris cette année intègre, en effet, les nombreuses offres de catch up TV gratuites qui ont vu le jour ces derniers mois. L´année passée, seuls les services de VoD payants étaient inclus dans le périmètre de l´étude. Cette étude porte toujours sur 24 pays européens, tous membres de l'Observatoire européen de l'audiovisuel, et pour certains de l'Union européenne.Pour réaliser ce second recensement, NPA Conseil s´est appuyé sur son réseau de partenaires et contacts en France et à l´étranger ainsi que sur ses outils de veille et de traçage des services de VoD développés en interne. Concernant les services de catch up TV gratuits, NPA Conseil s´est attaché à restreindre son suivi aux développements, en la matière, des principaux éditeurs de chaînes de télévision sur chaque marché étudié, laissant de côté les offres d´acteurs plus confidentiels.

1. Synthèse
2. Contexte de l'étude et méthodologie

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