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IRIS plus 2010-3: Product Placement (2010)

  • Online only
European Audiovisual Observatory
Format : Paper Papier Papier
978-92-871-6859-7
Type of document :
Book
Format :
Paper
Language :
English
Size :
16 x 24 cm
Number of pages :
47
European Audiovisual Observatory
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Hot legal topics examined from different anglesLegal, technological or economic developments in the audiovisual sector generate immediate priority information needs for professionals. IRIS plus identifies these issues and provides the relevant legal background. It features a combination of a lead article, related reporting and a Zoom section, comprising overview tables, market data or practical information. This brand new format provides you with the knowledge to follow and join in the latest and most relevant discussions concerning the audiovisual sector.

LEAD ARTICLE
Product Placement in European Audiovisual Productions
Even months after the expiration of the transposition period of the Audiovisual Media Service Directive, product placement in audiovisual works remains a very complex topic. The approach of the directive tries to consolidate two antagonistic positions, the wish to exploit the financing potential of product placement on the one hand and on the other hand the aim to clearly separate commercially from editorially motivated content.

The lead article sheds light on this complex subject.

- Implied Prohibition: Product Placement under the TVwF Directive
- The AVMS Directive's Dodge: Product Placement Escapes the Principle of Separation
- The Regulation of Product Placement in the Audiovisual Media Services Directive

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