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Catalog

Newsletter

IRIS plus 2010-3: Le placement de produit (2010)

  • Online only
European Audiovisual Observatory
978-92-871-6858-0
Type of document :
Book
Format :
Paper
Language :
French
Size :
16 x 24 cm
Number of pages :
49
Observatoire européen de l'audiovisuel
5.00 € / 5.00 $US
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Un thème juridique brûlant examiné sous différents anglesLes développements juridiques, technologiques et économiques dans le secteur audiovisuel génèrent pour les professionnels des besoins immédiats en informations. IRIS plus a pour but d'identifier ces nouveautés et de fournir leur contexte juridique. Sur la base d'un article de fond étayé par des exposés concis, suivi d'un zoom sur le sujet traité sous forme de tableaux synoptiques, de données de marché ou d'informations pratiques selon les cas, IRIS plus fournit à ses lecteurs la connaissance nécessaire pour suivre et prendre part aux dernières discussions très pertinentes concernant le secteur audiovisuel.

ARTICLE DE FOND
Le placement de produit dans les productions audiovisuelles européennes
Des mois après l'expiration du délai de transposition de la Directive sur les services de médias audiovisuels, le placement de produit dans les médias audiovisuels reste problématique. La Directive européenne essaie de concilier deux objectifs antagonistes : la volonté de mettre à profit le potentiel de financement par le placement de produit et l'objectif d'une séparation claire entre des contenus rédactionnels et des contenus commerciaux.

L'article de fond apporte la lumière sur ce sujet complexe.

- L'interdiction implicite : le placement de produit dans la Directive TSF
- L'esquive de la Directive SMAV : quand le placement de produit échappe au principe de séparation
- La réglementation du placement de produit dans la Directive SMAV