IRIS plus 2010-3: Product Placement (2010)
- Online only
Editorial
I. General aspects
1. National policy and general problems in the regulation of audiovisual services
a. General approach
b. Applicability of traditional requirements to new audiovisual media services (Mass character / Periodicity / Dissemination)
c. Attempts to introduce a separate law for online services
d. Development of new services: the State policy and "soft law"
e. Russia's position with regard to the Convention on Transfrontier Television
2. Key notions of the regulations and their interpretation
a. Freedom of broadcasting
b. Jurisdiction over audiovisual media services originating from third countries
c. Development of broadcasting
d. Government-private sector partnership
e. Uniform licensing for all audiovisual media services
f. Must-carry rules
3. Licensing requirements for audiovisual media services
a. System of dual licences (Broadcasting licence / Communications licence)
b. Legal instruments of television licensing today
c. Registration of media outlets
d. Specific aspects of the current licensing system (Status of the competition body / Criteria for competitions / Programme policy / Duration of licence /Transfer of licence / Revocation of licence and case law)
e. Line-up in the digital era
4. State versus public service broadcasting
a. Ideology of state broadcasting
b. State broadcasting as an alternative to public service broadcasting
c. Content obligations for state broadcasting
5. Media ownership and concentration
6. Foreign property
II. Specific areas
1. Right of reply
2. Product placement
3. Right to short reporting
4. Protection of public morals
5. Protection of minors
6. Rights of national minorities
7. Restrictions to counter extremism
III. Regulatory means
1. Self-regulation and co-regulation
a. Self-regulation mechanisms: charters and codes
b. Self-regulation and co-regulation bodies
c. Public control through boards at state-run channels
d. Obstacles to self-regulation
2. Regulation by the national regulatory authority: the case of advertising
a. Regulation of commercial speech
b. Monitoring and control of compliance with advertising rules
3. Co-operation with authorities outside of Russia
IV. Summary and Outlook
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