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Focus 2012 - World Film Market Trends (2012)
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LEAD ARTICLE
Towards a new cinema communication
The European audiovisual sector depends to a great extent on state aid to produce audiovisual works.
The European Commission, as guardian of the EU treaties and defender of the general interest, has the duty to assess whether national support schemes for film and audiovisual production comply with EU law. In 2011, the Commission launched a public consultation process with the aim of adapting its 10-year-old rules for this sector to the interesting times in which we are living. This article retraces the history of these rules.
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