IRIS Plus 2017-2 - Commercial communications in the AVMSD revision (2017)

1. Setting the scene
1.1. Introduction
1.2. Current challenges facing the digital advertising ecosystem
     1.2.1. The emergence of a digital duopoly
     1.2.2. What future for traditional advertising-financed media companies?
     1.2.3. The role of data and the rising concerns about consumers’ digital privacy
     1.2.4. Increased rejection by consumers of interruptive digital ad formats
     1.2.5. The concern for brand safety and advertising fraud
     1.2.6. Foreseen developments in the advertising sector
1.3. Concluding remarks
2. European framework
2.1. The Audiovisual Media Services Directive
     2.1.1. Definition of audiovisual commercial communications
     2.1.2. General rules for audiovisual commercial communications
     2.1.3. Television advertising and teleshopping
     2.1.4. Sponsorship and product placement
2.2. Directives mentioned in the AVMSD
     2.2.1. Unfair Commercial Practices Directive
     2.2.2. Tobacco Advertising Directive
     2.2.3. Directive concerning Medicinal Products for Human Use
     2.2.4. Directive concerning Misleading and Comparative Advertising
2.3. Other AVMSD relevant directives
     2.3.1. e-Commerce Directive
3. National transposition
3.1. Implementation of general qualitative restrictions
3.2. Implementation of the stricter qualitative restrictions applicable to sponsorship and product placement
3.3. Implementation of the quantitative restrictions applicable to linear transmissions
     3.3.1. Diverging interpretative issues of key concepts
     3.3.2. Implementation of the 12-minute rule
4. Self and co-regulation
4.1. International standards of self- and co-regulation in the advertising sector
4.2. EU promotion of self and co-regulation in the advertising sector
     4.2.1. General obligation of promotion under EU law
     4.2.2. Self and co-regulation in commercial communications of specific products
     4.2.3. Overview of self and co-regulatory schemes in commercial communications in the EU-28
5. Case law
5.1. European Court of Human Rights
5.2. Court of Justice of the European Union
     5.2.1. Audiovisual Media Services Directive
     5.2.2. Tobacco Advertising Directive
     5.2.3. Misleading and Comparative Advertising Directive
5.3. Overview at member state level
6. State of play
6.1. The revision proposal of the European Commission
6.2. The amendments proposed by the European Parliament and the Council
6.2.1. Definitions and general principles (Articles 1 and 9 AVMSD)
     6.2.2. Advertising and teleshopping (Articles 19-24 AVMSD)
     6.2.3. Sponsorship and product placement (Articles 10 and 11 AVMSD)
6.3. Next steps
7. Annexes